THERE HAS TO BE A BETTER WAY
When it comes to connecting with customers and prospects, it’s the Wild West. Yee-Haw. The rules of engagement are constantly changing. Given the environment, we’re driven to simply find a better way. A better way to connect. A better way to operate. A better way to invest budgets. A better way to run an agency. And a better way to deliver success to clients. The right answer today may not even solve the same question tomorrow. We think agencies have to spend less time selling and more time thinking. There has to be a better way, doesn’t there? Never happy to be complacent, we constantly seek it.
“Consumers used to vote with their wallets. Now they vote with their time.”
Engagement. Social media. Influencers. Channels. Content. Advertising. Owned media. Paid media. Native advertising. Synergies. Blah. Blah. Blah. Call it what you want. The simple truth is that it doesn’t matter whether it’s in-store, on-air, online, or face to face. You need to do everything in your power to win the battle for time. If you can’t win a consumer’s time, you can’t possibly get the sale. Everything we do helps you win the battle for time.
Is advertising dead? Of course not. Content still has to be paid for.
It’s not that advertising isn’t as effective as it used to be.
It’s that it’s not as important as it used to be.
It needs consumers more than consumers need it.
Consumers have always shown up for the content.
Smart brands realize that. Smarter brands invest in it.
Brands have to be media companies. And media companies have to be brands.
Welcome to the age of Content Marketing.