You can’t increase your share of market if you don’t increase your share of time.
Let’s face it, people used to vote with their wallets. Now they vote with their time.
Engagement. Social Media. Influencers. Channels. Content. Advertising. Owned media. Paid media. Native advertising. Synergies. Blah. Blah. Blah. Call it what you want. The simple truth is that it doesn’t matter whether it’s in-store, on-air, online, or face to face. You need to do everything in your power to cut through the clutter, add value, be compelling and win The Battle for Time.
Consumers want to watch good stuff, listen to good stuff, read good stuff, and share good stuff. There’s no reason your brand can’t be behind it.